“We have a website, but nobody finds us on Google.”<\/p>\n
It’s one of the most common things we hear from business owners along the coast \u2014 and it’s rarely about the website looking bad. Usually, it’s about the website not being set up to actually be findable<\/em>. Here’s a practical, no-nonsense guide to what actually helps.<\/p>\n Before anything else: if you haven’t set up a Google Business Profile, start there. It’s free, and it’s what controls how your business shows up in Google Maps and local search results \u2014 often before your actual website even appears.<\/p>\n Make sure it includes:<\/p>\n We’ve said it before, but it’s worth repeating: Google evaluates your site primarily based on the mobile version. A site that’s slow, cramped, or hard to navigate on a phone will struggle in rankings, no matter how good it looks on a desktop monitor.<\/p>\n A lot of small business websites still just have a “Home,” “About,” and “Contact” page with a paragraph or two on each. That’s not much for Google to work with, and it’s not much for a potential customer to work with either.<\/p>\n Instead, aim for:<\/p>\n The Costa del Sol has a genuinely unusual mix of local Spanish customers, long-term expats, and tourists \u2014 all searching in different languages. If your business serves both audiences but your site is only in one language, you’re likely invisible to a meaningful chunk of your potential customers.<\/p>\n Reviews matter more for local search than most business owners realize. A handful of genuine, recent reviews on your Google Business Profile can move the needle more than almost anything else on this list \u2014 and they’re free.<\/p>\n SEO isn’t instant. It’s less like flipping a switch and more like gradually building trust with Google over weeks and months, through consistent, genuine signals \u2014 quality content, real engagement, and a site that actually works well for visitors.<\/p>\n None of this requires a huge budget \u2014 a lot of it is about consistency and getting the fundamentals right, rather than any single trick. That said, some of these things (site speed, mobile design, multi-language setup, structured service pages) do come down to how your website is actually built.<\/p>\n1. Claim and optimize your Google Business Profile<\/h2>\n
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2. Make sure your site is genuinely mobile-friendly<\/h2>\n
3. Have real, specific content \u2014 not just generic pages<\/h2>\n
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4. Think about English and<\/em> Spanish<\/h2>\n
5. Get a few genuine reviews<\/h2>\n
6. Be patient, but be consistent<\/h2>\n
Putting it together<\/h2>\n