One of the questions we get asked most often is some version of: “Which package do I actually need?”
It’s a good question, because the honest answer is: it depends less on your budget and more on what you need your website to do for your business right now. Here’s a straightforward breakdown to help you figure out which one fits.
Core: your professional foundation
Core is built for businesses that need a clean, credible website to point people to — think of it as the digital version of a well-designed shopfront or business card.
Core is a good fit if:
- You’re just getting started, or you’re replacing an outdated site that no longer reflects your business
- Most of your customers come from word of mouth, local reputation, or being nearby — the website just needs to back that up when people check you out
- You want something simple, professional, and easy to maintain, without a lot of moving parts
It’s not about doing less — it’s about giving you exactly what you need without paying for complexity you won’t use yet.
Plus: built to bring in business
Plus is for businesses that are relying on their website to actively generate enquiries — not just confirm you’re legitimate, but bring in real leads and bookings.
Plus is a good fit if:
- You want your website working for you — showing up on Google, guiding visitors toward contacting you, and giving you a bit of room to grow content over time
- You serve a specific area (or a few towns along the coast) and want to be found for those local searches
- You’re ready to invest a bit more in structure — dedicated service pages, clearer calls to action, and a setup built with SEO in mind from the start
Pro: your growth engine
Pro is for businesses that see their website as a genuine, ongoing part of how they grow — not a one-time project, but something that keeps working and improving.
Pro is a good fit if:
- You want more comprehensive SEO groundwork, more pages, and more visibility across the search terms that matter to your business
- You’re juggling multiple services, locations, or audiences (for example, English and Spanish-speaking customers) and need a site structured to handle that properly
- You want ongoing support baked in, rather than treating the website as “done” after launch
How to actually decide
If you’re still not sure, a useful way to think about it isn’t “which package sounds best” — it’s:
- How much is currently riding on your website? If it’s mostly reputation-backup, Core. If it’s actively bringing in customers, Plus or Pro.
- How many services or locations do you need to represent? More complexity generally points toward Plus or Pro.
- Do you want to keep managing content and SEO yourself over time, or have that handled for you? This tends to be the clearest line between Plus and Pro.
Not sure which one fits? That’s normal.
Most business owners don’t come to us already knowing exactly which package they need — and that’s fine. The best way to figure it out is a quick, honest conversation about what you actually need your website to do.
Get in touch with Azul Pixel and we’ll help you figure out the right fit — no pressure, no upselling you into something bigger than you need.